In 2021 Facebook rebranded to Meta, sparking a lot of questions—but mostly “What is the metaverse?” We set out on a journey to find the answers.
Inspired by the common question asked from the backseat of a car, “Are We There Yet?” is the name of Meta’s content series that’s half talk show, half road trip—explaining all things metaverse. Keke Palmer is behind the wheel and riding shotgun are the most interesting experts, creators, and educators sharing how they are making this virtual world a reality through AR, VR, MR and more. We even tied the music and sports episodes to be cultural moments like the Grammys and the Super Bowl.
Ultimately understanding of the metaverse rose, as people watched over 21 million minutes of “Are We There Yet?” That’s 40 years!
Digital, OFP, Social
Recognition:
Shorty Awards, Bronze | NY Festival Advertising Awards, Bronze | W Magazine | Entertainment Tonight | Essence