Uber’s IPO was one of the most anticipated, yet controversial, in recent history. So we took the backseat, and dedicated this moment to the people who made it possible: our drivers. We set out across 24,000 miles with 24 drivers who changed the way the world moves. But we didn’t stop there. We searched social to find all the ways drivers make a difference—turning small acts of kindness into billboards around the globe. The journey ended on Wall Street where we shared their stories and drivers shared in Uber history.
Broadcast, OOH, Digital, Social