To L’Oreal, the Golden Globes are like the Super Bowl. So we recruited a first-string, social response team to win the night.
As celebrities walked down the red carpet, we recreated their looks with L’Oreal products. The “how-to” GIFS were shared on L’Oreal social so fans could shop the smokey eyes and nude lips in real-time.
Recognition:
Cannes shortlist, Innovative Use of Social | Ad Week | Digiday